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Staging Your Home to Sell

March 15, 2018 | By Schuyler Williamson

Nearly 1/3 of all sellers stage their property to prepare their home for the market. This could simply involve rearranging what you already own and putting all the extra “stuff” in storage. The idea is to put on a show for prospective buyers and make it easy for them to imagine themselves taking the lead as homeowner. Here are some tips to set the scene:

Move out

Not completely…but it you’re moving anyway so getting a head start will help your home sell faster and for more money! A storage unit is almost always a smart investment when selling a home. Personal photos, knick-knacks and general cluster make it hard for most buyers to see your home as anything but someone else’s home. You want buyers to envision their families in the home, you want them to be focused on the home and how they would live in it. If you haven’t touched it in 30 days, pack it up and remove it.

Clean like company’s coming

A clean home can make a good impression and also send the message that you take care of things.

Kids and pets?

With kids, you will just have to tidy up after them once your home is cleaned. With pets, you will want potential buyers to be oblivious to their existence. During showings, find a place to take your pets and all of their accoutrements. Have a “go-bag” ready to load up the animals and their stuff on short notice.

You’ll likely be nose-bind to the smells in your home that you’re used to but buyers own’t be and an unfamiliar smell is a huge turnoff. Ask us for our honest option and freshen up your home using these tips:

  • Open all of your windows to air everything out and let the fresh air inside.

  • Wash the floors with an odor-neutralizing cleaning product.

  • Steam or dry clean your fabric drapes and upholstery.

  • Have your carpets professionally cleaned so all pet dander will be removed.

Let there be light

One of the first things potential buyers usually comment on is the amount of light in a home. You want your home to be light and bright. If possible, it’s best to have three types of lighting in every single room - overhead, task and accent lighting. Leave them all on when you have a showing scheduled, it’s a small thing that makes a big difference.

Rearranging the furniture

Staging your home for sale isn’t about living in it, it’s about selling it. Use staging to highlight the most lived-in rooms of the house. The living room, kitchen, and master bedroom are where buyers will spend the majority of their time, so make those impressions count.

Curb Appeal

Easy tasks like washing windows and walkways, trimming trees and bushes, and making sure your lawn is mowed and neatly edged can make your home look more welcoming. Landscaping can pay off in a quicker sale and tidying up your flower beds with seasonal flowers and fresh mulch make your home look well-loved.

Common Exterior Improvements:

  • Trimming trees, bushes

  • Adding/Replacing mulch

  • Adding new plants

  • Window washing

  • Power washing

  • Updating front door

  • Fresh paint

At Williamson Group, we provide each listing client with a staging consultation to ensure your home's appearance and condition will help you win over your competition. We have a great track record of selling homes and would love the opportunity to share with you how we would sell yours for top dollar. Send us an email at Schuyler@wgrouprealestate.com or give us a call at 512-437-1059 anytime!


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